Music Magazine Advertisement Analysis - Rihanna

Music video advertisement analysis

 

Rihanna – Russian roulette

 I will be analysing the music magazine advert by Rihanna. This was album was released in 2009 and the actual music videos have been censored. This magazine advert was produced as it is a way of her attracting her audience to make sure they know what when the album is released.

 The image we see within the advert is rather rock/indie. The titles are spaced out nicely and can be seen visibly without struggle which is good as it looks professionally. She has stated the name of the album and then there is some more text below that which I think works well as it fills out the page rather than it being plain and simple. The titles are colour coded the same as the image which is predominately black and white theme which is noticeable. Also the expression on her face suggests that she is aggressive which is non stereotypical. Also, the way her eyes are looking up at the camera makes her look suspicious and someone that has something to hide which links to the colour red which is shown as red connotes danger therefore they could be a ‘danger’ theme running throughout this album.

The use of the close up as the main image with this magazine advert is effective as it shows her off as an artist as they want to make sure she is centre of attention as although they want people to know about her new album they also want to create more publicity about Rihanna herself. Furthermore, the hand that is positioned over her face connotes that she is upset/fed up which could suggest her album is all about her life and how she’s fed up.

The image shown looks like it has been hand drawn when you look at the top left hand side as it looks like it has been smudged. This is something that is different as Rihanna usually has very professional/bright magazine adverts therefore this works well as it is something that isn’t seen often.