Evaluation question 2

Evaluation question 2 - How effective is the combination of the main product and ancillary tasks?

In order to make up our ancillary tasks we had to make a digipak, both individual and group. A digipak is basically a CD packaging that was marked out of 10 meaning that we had to put time and effort into it to ensure we achieved the mark we were capable of. Next, we also had to produce a magazine advert, again both for individual and group. The magazine advert was also out of 10 therefore ensuring a professional look was important. All of these different tasks link together as they all contain an image that is seen in my final music video. I wanted to use the same image and near enough the same image as I believed it would it would have an effect on the audience so that they remember the video and what’s it about.

The digipak links to the rest of the ancillary tasks because the clothes used in our ancillary are the same as the ones used in music video, this is also because when we was filming we decided to take photos to use for our other tasks. Some people didn’t do this which we think wasn’t the best option because it would mean that they would have to take photos another time which would mean time of day wouldn’t be the same which would result in the lighting looking different in each ancillary task. Also, our magazine poster has a picture of our actor dressed in casual wear which has clearly been thought out to ensure we didn’t portray him as homeless. in addition to this, due to the audeince feedback we made a couple a changes to the look of the magazine advert as we were told that the colour of the product was too bright  meaning we had to tone it down a bit to ensure we met all audeinces requests. in addition to our actor wearing casual clothes, we did this to show the difference between how he used to dress when he wasn’t homeless and the way he dresses now he is homeless. It shows the lack of hygiene, food, money etc. has a major impact in the time of life you live. We ensured that our costume matched with the type of person. For example, if our actor was homeless then the costume with match. However, if our actor was wealthy as he was at one point in his life then we ensured he wore expensive clothes such as suits etc. Also, we make sure the costumes we used could be clearly distinguished so that people knew whether it was past tense and present tense. There is use of frequent shots of our actors face (close up) and in our ancillary tasks you see a pictures of his face. We decided to use this as we believed the close up shows his true emotions and anxiety he feels on a daily basis due to the fact he is scared living on the streets at night.

In order to link main product with our two ancillary products, we used a consistent alternative rock theme and we did this by using similar images on the digipak and magazine advertisement and then when the audience view the music video they will notice the consistency there as well. Throughout the production of our magazine advert we did make a few changes to it as we thought that we needed to improve it and ensure it’s the best it can be. Moreover, the changes we made to it were the font as the feedback we got was that the font was too bold and didn’t fit the genre correctly which resulted in me having to change the font to fit the alternative rock genre.

The two images show the contrast between when our actor was homeless and when he wasn’t. This is key for our audience to see as this basically describes the narrative just from showing two images. The props used within both images fit the stereotypical codes and conventions, for example an expensive computer is used within the top image to connote he is wealthy whereas the use of the binbag, blanket and the hat show that he is homeless and unwanted.