The song I am going to be analysing is written
and sung by Ed Sheeran, the video is out of the ordinary as you do not usually
see videos like this. The video is full of little clips of Ed when he was a
child. It is a symbolic music video, this is due to the fact there is a montage
of clips throughout and they go in a particular order as they start when he was
a young baby and they go through the life cycle so as an audience member I get
to see what he looked like throughout the years.
The theme of the video is all about childhood
and stage of the life cycle, this makes the video unique is it’s not the same
as others and the lyrics within the video link very well with the lyrics, for
example he says “our eyes are never closing” and in the video you see a series
of different image of his eyes. In addition to this, he also says “I will never
let you go” as he clings on to his parents hand whilst in the sea.
I wouldn’t say there is any particular colour
scheme that is visible throughout as the clips are all different from different
stages in his life therefore it has a variety of different colours.
Moving on, the target audience for this video
is hard to pin point as stereotypically Ed Sheeran appeals to the younger
generation as he is young himself and produces music that appeals you people
within the age 12 – 30. The audience itself is quite a large section of the
population and you don’t usually see this however Ed is widely liked throughout
the country and beyond. Moreover, I believe ‘Photograph’ targets 15 – 25 as the
video could be quite hard to understand and I believe that people below that
age wouldn’t understand it however they still might like the song which is
fine. In addition to this. I think that there could be multiple audiences for
this video, for example a parent would like this video as it would remind them
of when their child was little like that.
No comments:
Post a Comment