The purpose of magazine adverts and digipaks

The purpose of magazine adverts and digipaks

 

Digipaks/adverts

The purpose of a digipak is to promote the film and create more revenue for the music company that’s producing the song. Digipaks typically consists of a book-style paper or cardboard outer binding with one or more plastic trays capable of holding a CD or DVD attached to the inside.

Digipak-style packaging is often used for CD singles or special editions of CD albums

Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s. Below is an example of a digipak and a magazine advert. The magazine advert would probably take up a whole page within the magazine, this is good as when people are reading the magazine you cannot miss the advert and therefore this should advertise to the reader.